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  1. kbsalazar
    December 9, 2012 @ 5:04 pm

    To a limited extent, retail clustering does happen here. There’s the local “Auto Mile” just outside of Boston, where dealership after dealership lines the road. Same principle – folk prefer to make just one trip as they comparison shop.

    Shopping malls here are also cluster sites, although unless they’re really huge they don’t feature two specialty sneaker stores under the same roof (let alone side by side). But in a mall there are easily six or more places to buy exactly the same thing, even if they’re not dedicated 100% to that single commodity.

    Still, your point is taken. During the whirlwind trip there, I was surprised to see entire blocks in which every store seemed to have near identical merchandise – the household plastics goods block, the terracotta garden urn block, the dining room furniture block. It’s far more common there.

    And I wonder how one goes about picking exactly which of the near identical shops to patronize. What’s the differentiator? Not the display. Not the prices, which I assume to be uniform from store to store, since they can keep close tabs on competition. Is it shopkeeper’s personal charisma? Familiarity, recommendation or family loyalty?

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